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European Authorised Representative
What isEuropean Authorised Representative
The full name of EAR is the European Authorised Representative , which refers to a natural or legal person explicitly designated by a manufacturer located outside the European Economic Area EEA (including EU and EFTA). The natural or legal person may represent the manufacturer outside the EEA to perform specific duties required by the manufacturer in the relevant EU directives and laws.
When the products of exporters outside the EU encounter any problems in customs clearance, the European representative will help the exporter communicate with the customs and solve the problem, and the customs will usually require communication with the exporter's European representative. When the exporter's products have any problems during the sales process in the EU, it is also European Authorised Representativethat assists to solve the problem. Therefore, European Authorised Representative bears certain risks. The higher the risk of the products exported by the exporter, the higher the risk European Authorised Representative takes.
EU Market Regulation
The EU Market Regulation 2019/1020, namely REGULATION (EU) 2019/1020 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL, came into effect on July 16, 2021.
If a customer sells a product with a CE mark and is manufactured outside the EU, then by 16 July 2021 they need to ensure that:
1. Such products have a responsible person in the EU;
2. Products with CE mark are affixed with the information of the person in charge.
After July 16, 2021, it is illegal to sell CE-marked goods in the EU without an EU responsible person.
What products need European Authorised Representative
Except for medical equipment, civilian explosives, and certain lifts and ropeway devices, the sale of CE-marked goods must have a responsible person located in the European Union (ie,European Authorised Representative).
Product categories include: toys, gas stoves (appliances), electrical and electronic products controlled by the electromagnetic compatibility directive, personal protective equipment, explosion-proof products, measuring and testing equipment, non-automatic weighing equipment, boats, simple pressure vessels, and energy-saving related products , Electrical and electrical products, radio equipment, mechanical equipment, equipment that may generate noise, pressure equipment, electrical and electronic equipment, and hazardous substances in equipment controlled by low-voltage orders.
The dangers of not having an EU representative
1. The goods are seized;
2. The product link is removed from the shelf;
3. If the category review fails, the DOC issued by the EU representative needs to be provided.
European Authorised Representative logo requirements
The company name, address, contact information and other information of European Authorised Representative/EnglandAuthorised Representative need to be reflected on the product or on the packaging or accompanying documents. For details, please refer to the following example.
